The Super Bowl was coming and we had a problem - Tony Romo was announcing the game. Which meant our Hotline Operator was busy during the biggest gameday of the season. So we needed a backup. We called for auditions started looking for one.
We got auditions from Shaq, Snoop and Kenny Smith. Even Guillermo threw in a couple of auditions for the Kimmel Show. Tons of influencer content was created. And millions of eyeballs got to see what would happen if someone else was the Hotline Operator for a day.