Do you know what Corona Premier is? Most people don't. They think it's "better" Corona. Or "fancier" Corona. But it's actually a low carb, low calorie version of Corona. It's the Corona that gets up from the beach chair every now and then to go on a run.
So we were asked to help do a soft relaunch of the brand to help people understand what Premier is.
To do that, we brought Corona Premier onto the Corona beach for the first time. And we did it so well, we won the business.
ACD/CW Jim Bernardin CD/AD Chad Verly
